About Us

Our Story

Our founders complement each other. 

Susi Criado has decades of experience from raw material development and trading till Marketing Authorization emission in Europe while Bassam Nasreddine has the experience from MA in Europe to international distributor all the way to the patient.

We cover the entire value chain.

About Us

Our Story

Our founders complement each other. 

Susi Criado has decades of experience from raw material development and trading till Marketing Authorization emission in Europe while Bassam Nasreddine has the experience from MA in Europe to international distributor all the way to the patient.

We cover the entire value chain.

About Us

Our Story

Our founders complement each other. 

Susi Criado has decades of experience from raw material development and trading till Marketing Authorization emission in Europe while Bassam Nasreddine has the experience from MA in Europe to international distributor all the way to the patient.

We cover the entire value chain.

People in the office
People in the office
People in the office

Core Pillars

Our Key Strengths

Core Pillars

Our Key Strengths

Core Pillars

Our Key Strengths

Long-term relation with distributors

We have been working with our distributors over a decade and they all have excellent regulatory and payment tracks.

Global Versatile Experience

Compounded experience over the last decade: 200+ products launched, 40+ own developments in over 30 countries.

International Regulatory Expertise

Combined international regulatory experience with 30+ different ministries of health in pharmaceuticals, medical devices, and food supplements. As well as handling variations and pharmacovigilance.

Guiding Principles

Our Values

Our commitment is to neither side, rather to the sustainability of each deal.

Guiding Principles

Our Values

Our commitment is to neither side, rather to the sustainability of each deal.

Guiding Principles

Our Values

Our commitment is to neither side, rather to the sustainability of each deal.

Transparency - literally

Both customer and supplier know each other from the beginning of the interaction. We do not request customer protection agreements or market exclusivity agreements before we start.

Deal Durability

Constant efforts to keep the deals running. We secure our business by simply adding value. This is translated into long term customer loyalty and our legendary deal and customer retention rate.

Transparency - literally

Both customer and supplier know each other from the beginning of the interaction. We do not request customer protection agreements or market exclusivity agreements before we start.

Deal Durability

Constant efforts to keep the deals running. We secure our business by simply adding value. This is translated into long term customer loyalty and our legendary deal and customer retention rate.

Transparency - literally

Both customer and supplier know each other from the beginning of the interaction. We do not request customer protection agreements or market exclusivity agreements before we start.

Deal Durability

Constant efforts to keep the deals running. We secure our business by simply adding value. This is translated into long term customer loyalty and our legendary deal and customer retention rate.

Unwavering Dedication

Our Commitment To You

We go the extra mile to prevent potential problems before they occur and fix emerging obstacles swiftly to sustain our repeat business.


Unwavering Dedication

Our Commitment To You

We go the extra mile to prevent potential problems before they occur and fix emerging obstacles swiftly to sustain our repeat business.


Unwavering Dedication

Our Commitment To You

We go the extra mile to prevent potential problems before they occur and fix emerging obstacles swiftly to sustain our repeat business.


Our Long-term relation with distributors

We have been working with our distributors over a decade and they all have excellent regulatory and payment tracks.

International Regulatory Expertise

Combined international regulatory experience with 30+ different ministries of health in pharmaceuticals, medical devices, and food supplements. As well as handling variations and pharmacovigilance.

Global Versatile Experience

Compounded experience over the last decade: 200+ products launched, 40+ own developments in over 30 countries.

Long-term relation with distributors

We have been working with our distributors over a decade and they all have excellent regulatory and payment tracks.

International Regulatory Expertise

Examining accounts, education financing, and property loans are all includable.

Global Versatile Experience

Through a sole API, you're able to send funds to your user's savings or settle their debts.

To Distributor and/or Licensee:

We filter our suppliers ensuring the best fit for your regulatory needs, manufacturing and suitable commercial conditions. We put all our weight and experience in making the deal as durable as possible and protecting you for example from sudden M&A or sudden production stop.

To Manufacturer and/or Licensor:

We filter our distributors to have a solid grasp of regulatory environment, clarity in forecasting and finally excellent payment track. Our interest is exclusively in long-term business with some of our deals having been repeat orders since 2009.